We love to design and create the future for long term success creating positive impact.


Through no ordinary approach and tools we help you to change the actual situation and design your future, creating strategy, solutions and new business models driven by innovation transforming your thinking.



In times of change and uncertainty, volatility and complexity the traditional approach to to strategy seems not be able to achieve a permanent and solid growth. We help you to through Strategy Design approach to develop ideas and revolutionize problem solving with your customer firmly at the centre. Strategy Design method allow to build empathy, extract insights and create new solutions, helping organization to be more effective and creative.


Innovation drives you to re-think strategies, markets, competitors and business model. We help you to develop innovation capabilities to create a new vision, to start diverse thinking, unlocking potential. At FORTYTWO we work with you to create a culture of innovation, bringing various groups together to develop solutions, sharing ideas and design the future testing breakthrough innovations.


DESIGN as Strategic Driver

Design has to be considered the new competitive advantage. Companies need to be different and innovate, to do it they must have the ability to create an innovation culture led through design. Design helps to solve complex problem and through design thinking and future thinking to disrupt and not be disrupted. 

We utilize the best tools to speed innovation and creative strategy.


FORTYTWO is the Italian partner of the most important innovative tools for strategy, design and business modeling. We utilize tens of visual and innovative tools and methods in our workshop and dedicated company programs.



BID is a tool that helps to build innovative business that leverages design as strategic driver for growth. The 3 steps of the method is:


Pinpoint Market Opportunities
Identify Unmet Needs of Customers
Future-Proof Against Disruption


Design Product and Service Experiences
Differentiate Against Competitors
Execute Ideas into Reality


Build Scalable Business Model
Develop Innovation Capability and System
Close Growth Gap Effectively




THP is a unique and engaging method that, through neuromarketing and gamification helps companies to embrace a constant trasformation and an exponential growth, making decisions in a lean and efficient way. Become the protagonist of the classic hero and villain story with The Hero Plan and discover in first person how intuitive could be work on your business strategy, action plan and business model.


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The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organization.
The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.



You can use the Ten Types to help your innovation efforts in many ways. It can be a diagnostic tool to assess how you're approaching innovation internally, it can help you analyze your competitive environment, and it can reveal gaps and potential opportunities for doing something different and upending the market. There are over 100 innovation tactics–specific, known ways you can use the Ten Types of Innovation. These are like the elements that bond together to form molecules; you can use them to construct the breakthroughs that will help you make a real impact on your industry.



Business model canvas

The Business Model Canvas is a strategic and entrepreneurial tool. It allows you to describe, design, challenge, invent and pivot your business model. The BMC is a global standard used by millions of people in companies of all sizes, it works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.