Innovate with your "hands".

November 10th OPEN Viale Montenero 6, Milano

from 9.00 am to 6.00 pm 


What is our approach to innovation? What are the key factors driving innovation and what are the factors that stop change? What steps are needed to develop a new product? What should focus our attention on? Imagination is our mental faculty to conceive what is not there. Creativity can be considered as the application of imagination. The LEGO® SERIOUS PLAY® method is able to develop a combined action of these two factors to shape ideas, needs, requirements  new conceptions of the product.


This workshop is designed to explore the issue of product innovation from a new perspective, comparing different professional figures to ensure that through hands and LEGO® bricks give space to the imagination and the development of lateral thinking. By its very nature, the LEGO® SERIOUS PLAY® methodology compares all the parties involved, so it is designed to involve all participants vertically (top-down mode).


Innovators, entrepreneurs and managers who want to find a new way to deliver original ideas and achieve successful innovation.


LEGO® SERIOUS PLAY® is a technique of facilitating thought, communication and problem solving used during meetings where participants use LEGO® bricks to create metaphors of their organizational life, their own experiences and their emotions.

Lego Process.png




Workshop only : 400€+iva

Workshop + LEGO SERIOUS PLAY Starter Kit : 450 + iva (ask for it in notes)

You will be our host for welcome coffee & lunch.

Name *