Helping you to design your growth & innovation strategy through revolutionary tools and methods.

"Design is a plan for arranging elements in a way that best accomplishes a particular purpose"

Charles Earnes



We design no ordinary strategies to speed  the market, applying design thinking ia a unique and engaging way.


Boost and change the way to innovate, helping teams to create, maintain and accelerate company growth.


Design a new value proposition of exponential products, services and business models.

FORTYTWO Corporate Video

Let’s draw to innovate!


The 23rd of October 2018 we organised at OPEN Milano, the Disegno Brutto in giacca e cravatta presentation, the most powerful visual thinking method, a new way to learn how to use drawing as a tool for creativity, communication and innovation. DISEGNO BRUTTO helps you develop your ideas by drawing badly and finding new points of view. It's called DISEGNO BRUTTO because it's not important to know how to draw well to communicate, it forces the observer's mind to add the parts of the design to interpret the traits and is therefore more engaging and immersive. Drawing helps to be more creative. You will learn to badly drawing with pride!

"Drawing makes you see things clearer, and clearer and clearer still, until your eyes ache. 

David Hockney




Innovation is a serious game!


The 10th of November of 2017 we organised at OPEN Milano,  the first LEGO® SERIOUSPLAY® Workshop about Innovation, a challenge to create new products & services. All participants were fully engaged and involved to envision, imagine and and create the future. The LEGO® SERIOUS PLAY® method through a structured problem solving process helped the team to create and shape the future of different business segment creating, in one day amazing projects. During the workshop everybody was part of in-depth discussions, which will give a detailed overview of the problem having clear and common understanding of the issues and how to solve them.

"Life is more fun if you play"

Roald Dahl



8 weeks Innovation Program for AGOS!


We run, through The Hero Plan method, a 8 weeks of full innovation program for AGOS with 5 teams and 25 "fighters". The project started the second week of July with an extended workshop to share The Hero Plan culture and language and ended the end of September with the final presentation of all the projects to AGOS innovation board. It was an exciting journey! The different teams managed to create 5 memorable and validated proposal using neuro marketing, lean strategy and gamification. Through The Hero Plan it's easy and fun to create your killer strategy, following the hero's and innocent in danger's metaphor. Using gamification to design strategy and new business model is awesome!

"The innovation program is a really intensive and full of magic experience. We are fully engaged and FOCUS FOCUS FOCUS! Just great!"
Alessio Vasselli, AGOS.



A powerful tool designed to enhance innovation and performances.


The 20th of June of 2017 we organised at OPEN Milano, with the help of our partner Stefano Selvini Coach the first LEGO® SERIOUSPLAY® Workshop about Leadership. We engaged and involved the team to build the new style of leadership. The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

"You can discover more about a person in a hour of play than in a life of discussion"




A gamified, lean journey to design your killer strategy


The 30th of March 2017 we organized at Domus Academy of Milan the first the Hero Plan Workshop in Italy held directly by Daniel Vecino the best seller author of The Hero Plan Book. It was a great occasion to meet more than 25 customers working on a gamiified and lean adventure using a Battle Board and a story with Heroes and Villains going step by step all the way to the end design of a legendary proposal. 

"Focus on a memorable difference that matters to your customers"
Ash Maurya, Running Lean

"The Hero Plan, a systematic and gamified lean method to design your strategy"
Alex Osterwalder, Business Model Generation

"Gamification to design strategy and business models. Awesome!"
Sergio Jimenez, Gamification World



Best Seller book written and designed by Daniel Vecino


The 7th March 2017 Daniel Vecino introduced in Italy, at OPEN Milano, the English version of The Hero Plan book prologued by Ash Maurya. The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable. The Hero Plan book is a practical and real application of effective neuro-marketing, gamification and lean techniques.



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A system to innovate


The 21-22 of October 2016 our team run the second Business Innovation Design Workshop in Italy. In less than 16 hours the teams built five new innovative business, leveraging on design as strategic driver for growth. Business Innovation Design can solve various critical business challenges in which innovation is the answer.

Good Design is good business!




How to build design-driven companies


The 17th of March 2016 we organized with the support of Unicredit Start Lab and Domus Academy, the first workshop in Europe of Business Innovation Design with more than 35 participant from 9 Nationalities and the inventor of BID Jeffrey Tjendra. In one very intensive day people learnt how to identify the right problem to solve, design compelling products and services and build innovative business around the solutions.




A framework for innovation


The 16th of February we organized with Hugowiz the first Workshop in Italy of Ten Types of Innovation, the discipline of building breakthroughs. For many years, executives equated innovation with the development of new products. But creating new products is only one way to innovate, and on its own, it provides the lowest return on investment and the least competitive advantage. The Ten Types of Innovation framework provides a way to identify new opportunities beyond products and develop viable innovations.