Helping you to design your growth & innovation strategy through revolutionary tools and methods.

"Design is a plan for arranging elements in a way that best accomplishes a particular purpose"

Charles Earnes

 

STRATEGY

We design no ordinary strategies to speed  the market, applying design thinking ia a unique and engaging way.

INNOVATION

Boost and change the way to innovate, helping teams to create, maintain and accelerate company growth.

DESIGN

Design a new value proposition of exponential products, services and business models.

FORTYTWO Corporate Video

Orchestrate the Growth

 

The last part of the innovation journey is started! The 11th September 2019 each innovation team has introduced the first draft of digital and physical prototype considering all the customer insights a validated ideas. Now they are ready to enter in the growth strategy step, working on metrics, business activities, partners and resources.

businessinnovation.design

 
_DSC5542.jpg
_DSC5559.jpg

Designing the Value

 

The 27th June 2019 has been a great day for AGOS Innovation community. We introduced the design value part of Business Innovation Design® iteration. During all the month all the teams will work on creation, value proposition and evaluation, also starting to plan the prototyping phase choosing the best tool to use. An important challenge that will lead all the groups to the final steps of the project to deliver the final proposal to the innovation board of the company. The design thinking step is engaging everyone to enter deeply in each details of the new product/service considering the real customer needs.

“ My experience in the innovation team has been fantastic! Everyone should do it”. Alessandro Di Pace, AGOS

businessinnovation.design

 
_DSC4558.jpg
_DSC4594.jpg

The Speech of the Hero

 

The 9th May 2019 the AGOS Innovation community teams finished The Hero Plan program, each team presented their validated proposal to the company Innovation Lab and to The Chief Digital Transformation Officer Sergio Rossi. Everyone was impressed by the quality of the proposals and how every teams progressed in the various challenges. The Hero Plan method helped everyone to create a different and memorable proposal using gamification, neuromarketing and lean strategy.

“ I’m really impressed by the quality of you proposals, it is absolutely amazing to see how you improved and changed in such a short time”. Sergio Rossi, AGOS

TheHeroPlan.com

 
_DSC4188.JPG
_DSC4394.JPG

Value Plan Design!

 

The 12th March 2019 the AGOS Innovation community worked on the value plan of their proposal through the gamified business model canvas of The Hero Plan method, a new engaging way to design a different and memorable proposal. After this stage all the teams will fully validate they proposal in a lean and cost-effective way to complete the DNA of their product or service. In the afternoon they discovered the most powerful and exciting visual thinking method, DISEGNO BRUTTO in giacca e cravatta, improving their communication skills and creativity approach. The workshop it was held by Alessandro Bonaccorsi, the inventor of DISEGNO BRUTTO and author of the best-seller “La via del Disegno Brutto”.

DisegnoBrutto

 
_DSC3528.JPG
_DSC3851.JPG

Designing Innovation

 

The 27th March 2019 at Le village by Credit Agricole Milan, through Business Model Canvas method, 40 Credit Agricole Group managers have experienced how to systematically understand, design and differentiate a business model. We crossed the 9 blocks of Canvas, working on real business cases helping and each team to build a winning business model. With the Business Model Canvas, everyone has the opportunity to understand complex elements that affect the operation of an entire company, in a simple and extremely intuitive way. This happens because the canvas is based on a visual language that is quick to learn and accessible beyond the professional background: this allows maximum alignment between the people involved and, at the same time, represents the great communicative advantage of the Business Model Canvas.

 
DSC_0125.JPG
DSC_0148.JPG

Transform insights into shared goals.

 

Which is the role of a sponsor inside an innovation team? The 21 February 2019 the sponsors of 2019 AGOS innovation teams with company innovation lab & factory created the definition and the role of innovation team sponsor. The LEGO® SERIOUS PLAY® method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

LegoseriousPlay.com

 
_DSC3357.JPG
_DSC3028.JPG

How to design a killer proposal

 

The 5 and 6th February 2019 the 6 teams of 2019 Agos innovation community, started the innovation journey learning from the battle with The Hero Plan, a gamified and lean method to design different and memorable proposal through neuro-marketing. 2 intensive days in which all AGOS innovators practiced The Hero Plan method to be ready to apply it to their innovation challenge. The Hero Plan will help AGOS teams for next 12 weeks to be ready to introduce to the innovation board a DNA of a proposal fully validated. Become the protagonist of the classic hero and villain story with The Hero Plan and discover in first person how intuitive could be work on your business strategy, action plan and business model.

"Focus on a memorable difference that matters to your customers"
Ash Maurya, Running Lean

"The Hero Plan, a systematic and gamified lean method to design your strategy"
Alex Osterwalder, Business Model Generation

"Gamification to design strategy and business models. Awesome!"
Sergio Jimenez, Gamification World

ARE YOU READY TO FIGHT?

TheHeroPlan.com

DanielVecino.com

 
DSC_2579.JPG
DSC_2134.JPG

A full year of Innovation

 

The 11th December 2018 we launched, in a dedicate kick-off, the 2019 AGOS innovation community. After a first on-boarding and recruiting phase among AGOS employees, now finally we are ready to start the 2019 innovation program. 30 new innovators will start an amazing journey creating the future of the company working to develop new products, service and proposals from idea to prototypes. We will help the new community and the company innovation lab during all 2019, through the most advanced innovative and engaging tools to design a new company. Workshops, seminars, mentoring meetings and calls, dedicated follow-ups and continuous alignment with AGOS innovation lab & sponsors to grant an outstanding result, presenting in December 2019 to innovation board of the company 6 killer proposal fully validated and prototyped ready to be executed.

 

 
DSC_0551.JPG
fullsizeoutput_1d7.jpg

Let’s draw to innovate!

 

The 23rd of October 2018 we organised at OPEN Milano, the Disegno Brutto in giacca e cravatta presentation, the most powerful visual thinking method, a new way to learn how to use drawing as a tool for creativity, communication and innovation. DISEGNO BRUTTO helps you develop your ideas by drawing badly and finding new points of view. It's called DISEGNO BRUTTO because it's not important to know how to draw well to communicate, it forces the observer's mind to add the parts of the design to interpret the traits and is therefore more engaging and immersive. Drawing helps to be more creative. You will learn to badly drawing with pride!

"Drawing makes you see things clearer, and clearer and clearer still, until your eyes ache. 

David Hockney

DISEGNOBRUTTO.IT

 

 
DSC_9855.JPG
DSC_9713.JPG

Innovation is a serious game!

 

The 10th of November of 2017 we organised at OPEN Milano,  the first LEGO® SERIOUSPLAY® Workshop about Innovation, a challenge to create new products & services. All participants were fully engaged and involved to envision, imagine and and create the future. The LEGO® SERIOUS PLAY® method through a structured problem solving process helped the team to create and shape the future of different business segment creating, in one day amazing projects. During the workshop everybody was part of in-depth discussions, which will give a detailed overview of the problem having clear and common understanding of the issues and how to solve them.

"Life is more fun if you play"

Roald Dahl

LegoSeriousPlay.com

 

 
DSC_5339.jpeg
DSC_5572.jpeg

8 weeks Innovation Program for AGOS!

 

We run, through The Hero Plan method, a 8 weeks of full innovation program for AGOS with 5 teams and 25 "fighters". The project started the second week of July with an extended workshop to share The Hero Plan culture and language and ended the end of September with the final presentation of all the projects to AGOS innovation board. It was an exciting journey! The different teams managed to create 5 memorable and validated proposal using neuro marketing, lean strategy and gamification. Through The Hero Plan it's easy and fun to create your killer strategy, following the hero's and innocent in danger's metaphor. Using gamification to design strategy and new business model is awesome!

"The innovation program is a really intensive and full of magic experience. We are fully engaged and FOCUS FOCUS FOCUS! Just great!"
Alessio Vasselli, AGOS.

Wakigami.com

TheHeroPlan.com

 

 
DSC_2925.jpeg
DSC_4779.jpeg

A powerful tool designed to enhance innovation and performances.

 

The 20th of June of 2017 we organised at OPEN Milano, with the help of our partner Stefano Selvini Coach the first LEGO® SERIOUSPLAY® Workshop about Leadership. We engaged and involved the team to build the new style of leadership. The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision making.

"You can discover more about a person in a hour of play than in a life of discussion"

Plato

LegoSeriousPlay.com

 

 
DSC_2208.jpeg
DSC_2320.jpeg

A gamified, lean journey to design your killer strategy

 

The 30th of March 2017 we organized at Domus Academy of Milan the first the Hero Plan Workshop in Italy held directly by Daniel Vecino the best seller author of The Hero Plan Book. It was a great occasion to meet more than 25 customers working on a gamiified and lean adventure using a Battle Board and a story with Heroes and Villains going step by step all the way to the end design of a legendary proposal. 

"Focus on a memorable difference that matters to your customers"
Ash Maurya, Running Lean

"The Hero Plan, a systematic and gamified lean method to design your strategy"
Alex Osterwalder, Business Model Generation

"Gamification to design strategy and business models. Awesome!"
Sergio Jimenez, Gamification World

ARE YOU READY TO FIGHT?

TheHeroPlan.com

DanielVecino.com

 

Best Seller book written and designed by Daniel Vecino

 

The 7th March 2017 Daniel Vecino introduced in Italy, at OPEN Milano, the English version of The Hero Plan book prologued by Ash Maurya. The Hero Plan is a guide for your battle to find the killer strategy, a strategy that is focused, different and memorable. The Hero Plan book is a practical and real application of effective neuro-marketing, gamification and lean techniques.

FOCUS-FOCUS-FOCUS

BUY on AMAZON!

 
08.jpg
Wakigami_InnovationProgramme_01_eng-19 copia.jpg

A system to innovate

 

The 21-22 of October 2016 our team run the second Business Innovation Design Workshop in Italy. In less than 16 hours the teams built five new innovative business, leveraging on design as strategic driver for growth. Business Innovation Design can solve various critical business challenges in which innovation is the answer.

Good Design is good business!

BusinessInnovation.Design

 

 
FortyTwo_OPEN-54.jpg
FortyTwo_OPEN-20.jpg

How to build design-driven companies

 

The 17th of March 2016 we organized with the support of Unicredit Start Lab and Domus Academy, the first workshop in Europe of Business Innovation Design with more than 35 participant from 9 Nationalities and the inventor of BID Jeffrey Tjendra. In one very intensive day people learnt how to identify the right problem to solve, design compelling products and services and build innovative business around the solutions.

BusinessInnovation.Design